2021 MASTERS
MOTION GRAPHICS
DIGITAL
OVERVIEW
The 2021 Masters represented the return of golf’s greatest major to its spring revival. The trees, flowers and natural splendor is in full bloom in Augusta, Georgia and the creative for this year’s Masters® needed to embody that. Nature is the key focus for texture, color and animated features. Wood and pine textures are featured throughout, and animated azaleas flank the Titleist Pro V1 and “The #1 Ball at the Masters” text as the animation comes to a close. A simple earth toned color scheme of brown and green is used to highlight the natural colors of the course and also features top Titleist player images who are competing for the 2021 Masters® Green Jacket. It has been viewed organically across multiple social media channels over 20,000 times.